@ acq
Yes, you are right when you say that most kenyans are concerned with where their next meal will come from, and not dieting etc...That has always been the case; even in America and other western countries, there was a time period when being plump was considered a sign of material success.
If you are living in the wild, where one natural calamity can become a matter of life and death, your body develops mechanisms of dealing with uncertainity. For example: increasing appetite so one can stock up as much food as possible (in the form of body fat) for future usage. Since everyone's goal is to stock up as much as possible, those who are most successful at it are admired coz they're the ones who would survive the longest in case of famine.
Back in kenya, I think this is the first time in our young history when we're beginning to see an emerging middle and upper class. Because it's a recent thing, even the well-off are stuck in that "hunger mentality." Ida, Kibaki and other well-off kenyans.. are in this category, where they think that "more means more" when actually, "less means more."
In a couple of years when (hopefully) all social classes in kenya have access to adequate nutrition, there has to be a mental shift. The upper and middle classes will have become accustomed to having extra income (food), which goes back to the Maslow hierarchy of needs... if your basic needs have been met, social recognition becomes the next important goal.
For example in western countries, almost the whole population has access to food; therefore being fat doesn't distinguish the rich from the poor. Actually it's the exact opposite; in stato fatness is a mark of poverty and ignorance. Over here, if you're a poor person, then most likely you can't afford gym membership, organic foods; plus you're working 2-3 jobs, so you have no time to prepare wholesome meals,..therefore the dollar menu at McDonalds becomes your staple.
i'll stop here for now, my thoughts are a bit scattered, but i hope y'all get the picture.
