Lately, I have noticed that a lot of the women have gone through some strange metamorphisms allegedly due to the new trend in the media TV/Magazines and the abundance of major makeup inventions that have truly change a truly black beauty to a very lighter shade of complexion. Now I have always been wondering why this happens

when truly our gurls have got some of the loveliest skins and complexions in the world.
Simple questions that have been gnawing at me are.
why is there a need for these? Do you ladies need to look lighter just to conform/fit in to the white culture?
Literally observations rather than criticism.....