There are many ways to get the message out there and music is only one solution. We're hoping to create a positive vibe through the music and art associated with Crazy About Kenya, and our partners will also be sharing their love of all the destination. The campaign crosses the boundaries of language and culture and it's brought people together as one force from all over Europe and Africa. It's a force for positive thinking, while also being truly emotive and inspirational - so I think it still has its place. I only hope we can add something to the mix
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