12:31 There are other factors that pull at the electorate, and at least in the minds of the respondents, evidence of an aspiration towards elections as a referendum on the performance of the incumbent rather than a mindless affirmation of ethnic affiliation. The importance of ethnicity it seems is dependent on the voter's self-ascribed identity, with "ethnics" more often employing feelings of group identity and "non-ethnics" more often making rational calculations of self and group interest.
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