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Three events: Distant in chronology, but far from it in psychology. To another man, random events that have no bearing on each other. To me, they conspired together to bring about the writing of this article. The events are:
1. The Rugby Sevens that were held in Adelaide a few weeks ago.
2. A few weeks before the Rugby Sevens there was a fund raiser to raise money for people affected by the post election violence in Kenya. Finally;
3. I watched the movie 27 Dresses
A Brief Digression
Here’s what I don’t get about 27 dresses and hell, what I don’t get about romantic comedies all the way from the Cary Grant days.
Why is it that the a****le always gets the girl in the end?
James Marsden’s
In addition to that, what is with the whole, ” the kiss didn’t feel the way it should,” thing?!
Yes, once upon a time, I used it as a line (not very well, but I did alright), but I simply do not understand. Maybe you were self conscious about your breath that moment or the guy had a cold and was breathing through his mouth or whatever could go wrong?
Really?! You will change your whole destiny because your game of tonsil-hockey wasn’t good on one particular day…hmmmm. Digression over!
So I Got to Thinking, Why?
Why is it that thousands upon thousands of people got in their cars, their planes (not their planes, commercial planes but…oh you get what I’m trying to say) and on each others backs from all over Australia? Some even came from the land up over as far as I can tell. And they all congregated on the little city of Adelaide to watch men in really tiny apparel go to war with each other. Why?
Why was Katherine Heigl
Why were there only 50 people who showed up to raise money though the fundraiser was held in the midst of the violence and in a prime central locatin?
My Pedestrian Opinion on What Went Wrong with the Fund-raiser and Some Ways to Fix It
This problem doesn’t apply to just the fundraiser. Here in Melbourne, it has applied to a few projects and events that have been organized for a greater good. I don’t know about other people’s experiences in other countries but I am sure you have had your fare share of bum starters.
So why do women put so much into their special day (heck they even call it their special day) and why do so many people invest so much time, money and energy to making the Rugby pilgrimage (they even call it that)?
But Mwangi, It’s Rugby/ It’s My Wedding!
I think the first key component behind these two events is that they are both tied into traditions.
Tradition: A time-honored practice or set of such practices
The sport of rugby predated the Rugby Sevens. It was enjoyed before they set up the bleachers in Adelaide. People fought each other over their favourite teams long before the Seven’s tickets were printed.
In addition to that, Kenya was a country with a national identity and one people with a shared struggle (Don’t let the violence fool you. A lot of the people who were killing each other share a lot more in common with each other than with the politicians) before the Sevens. Kenya had a national team that Kenyans were behind long before a few weeks ago. Samoa had their team before the Sevens and the All Blacks owned ALL teams as soon as the first Maori child was born in New Zealand 
Same thing about weddings. Ever since Little Kimani (that’s a boy) woke up one morning a long time ago and realized that for some weird reason Chebet (that’s a girl) made him very happy, and they both realized that as much as they drive each other nuts they can’t live without each other, there have been ceremonies where a man and a woman get together for life. So weddings have traditions across cultures that have gone on for thousands of years.
The fundraiser might have fared better if it played to that. Perhaps the fundraiser could have been moved to the Rugby Sevens and become a part of that. Perhaps we could have made it a part of some of the annual parties and celebrations that Africans often hold. This to me seems like a great way to leverage what’s already there.
Self Interest
I think that Richard Dawkins and a lot of my marketing teachers weren’t wrong. Speak to people’s selfish interests and cater to them and you have them hooked. My favourite people have always given me something that I wanted or needed even if it was to make me feel like I was a good person or a responsible person and as you reflect you’ll probably find the same is true for you too.
So with that in mind, they should have treated the fundraiser like a marketing project with the desired outcome being to raise funds ala World Vision and aid agencies.
Do It Because It’s the Right Thing to Do
A lot of the time, many of us (myself included) fall into this trap of assuming that people should do things and will do them because they are the right thing to do. I think binge drinking, the rate of smoking, childhood obesity, war and the general tendency a lot of us have for self-destruction should be a pretty clear indication that this isn’t the case.
I think a good place to begin from is that:
Controversy Get’s Courted
1) We are all idiots
2) We are all selfish
3) No one likes you and no one will want to attend your stupid event
And overcompensate for this by guiding people along to the event in a manner that caters to their wants and desires.
Some Ways to Go About This
We should have appealed to people’s desire to feel like good people. We should have catered to their desire to party by making this the most fun they would have had this side of the moon. We should have had open barbecues and free meat. We should have invited guest artists over from Africa who we know people would have loved to see. We could have invited a famous pastor from overseas among other ways to satisfy what people want and need.
Get Professional Help
I think we should have gotten professional help. There are people who base their entire lives and entire careers around making people attend events -event organizers, party planners, club promoters etc. We should have either hired them to get more butts in the seats and/or gotten them to consult on how to make the event a roaring, smashing success.
If you are thinking to yourself:
But that’s too expensive or too time consuming?
Then that is definitely a clear indication that you should get professional assistance because you are clearly not passionate about the project. Hand it over to people who have a passion for it or for the process of getting people to attend events.
Another Digression
We were supposed to have heard a great band but you know what happened? They canceled last minute because they got a paying gig elsewhere. This just broke my heart man……
Leverage not Just Traditions but What People Already Do
That night, very little money was raised. We had a great location. We had people who were obviously dedicated and cared. However the day before a meeting in smaller meeting place, my mother’s church, was convened and they managed to raise a lot more money.
Can you imagine if every night club that Africans go to, every house party that people attend, every bible study, every church people were reminded of the suffering of their brethren and asked to give as much as they could?
I know a lot more would have been raised if we had taken advantage of events and places where we already gather to raise money.
To Conclude
I have no doubt that people’s hearts and people’s intentions were in the right place when they organized the fundraiser. That having been said, the event fell far short of what it could have been. This rather than being a failure in my eyes is simply a time for us to stop, reflect, figure out what we didn’t do or did wrong, change that and correct course. Then we can march on to much better events and a much stronger and more supportive community in the African diaspora.
My 2 cents conclude here so please give me my change, leave me a lovely comment telling me about your ideas on African events in the diaspora and subscribe to the RSS feed or sign up for email updates if this article got you thinking.
Be blessed and bless others,
Mwangi
