MediaPost Publications The Internet Vs. Al Ries 06/26/2009: "In a trade publication last month, marketing guru Al Ries proudly declared that 'determining the ROI of a marketing program is an expensive exercise with little or no value -- an experienced marketing executive instinctively knows whether a marketing program is working or not.' He countered one CMO's perspective on the value of analytics, by concluding that the practice of marketing 'is not even 1% mathematics.'
With math-bashing marketing hand grenades like this, it's not surprising that the column sparked a healthy response; readers are still submitting comments that wrestle with Ries' assertions."
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The Benin Epilogue Part I: Africa-Ready for Business
