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The Benin Epilogue Part I: Africa-Ready for Business

• June 26, 2009
• 15:39

  MediaPost Publications The Internet Vs. Al Ries 06/26/2009

   » ‎ The Benin Epilogue Part I: Africa-Ready for Business
  MediaPost Publications The Internet Vs. Al Ries 06/26/2009: "In a trade publication last month, marketing guru Al Ries proudly declared that 'determining the ROI of a marketing program is an expensive exercise with little or no value -- an experienced marketing executive instinctively knows whether a marketing program is working or not.' He countered one CMO's perspective on the value of analytics, by concluding that the practice of marketing 'is not even 1% mathematics.'
  
  
  With math-bashing marketing hand grenades like this, it's not surprising that the column sparked a healthy response; readers are still submitting comments that wrestle with Ries' assertions."
  
  Of course, I love your comments. But, if you can't comment at this particular time- but would like to let us know that you were here; please sign and View my guestbook
  
  
• 3:36

  Pop Icon, Michael Jackson is Dead

   » ‎ The Benin Epilogue Part I: Africa-Ready for Business
  Pop Icon, Michael Jackson is Dead
  
  Michael Jackson, was pronounced dead on Thursday afternoon at U.C.L.A. Medical Center after arriving in a coma, a city official said. Mr. Jackson was 50, having spent 40 of those years in the public eye he loved.
  
  For his legions of fans, he was the Peter Pan of pop music: the little boy who refused to grow up. But on the verge of another attempted comeback, he is suddenly gone, this time for good......CLICK HERE TO READ MORE on the death of Michael Jackson