Startups in Kenya
And so it is with me, I have continued with my dream of promoting online business in Kenya. My latest effort is www.FormAKenyanCompany.com, an online company formation service I have helped design, create, market and manage for a business services company. I consider this one of my most comprehensive works in e-commerce: with aspects of cookie-based shopping carts, payment processing through m-pesa, ordering through a secured web, and shipping and handling of products using courier firms. In brief, technically the product works.
The real test however is whether the business model works. One thing I am hesitant about is the issue of payment. I am yet to see whether Kenyan shoppers would be comfortable paying KSh. 15,000 (about $190) online with their order for a product that they have yet to touch, feel, and see physically. Some alternative ideas I am entertaining in case this doesn't work out are: cash with delivery, or setting up of branches/drop-off money(pick-up package) zones.
Right now though things are looking up, and the low cost barrier flagship product (1-day company name search) which costs only KSh. 200 ($2.50) has been getting a lot of activity. Hopefully it will help build the trust and customer relationships that such a business necessarily needs to build.
Watch this space for updates.
