Startups in Kenya
I'll warn you first that most of what I write here is speculative and should not form the basis of your investment decisions.
In my last post I mentioned I would talk about how Safaricom is transforming itself into a financial company. It seems that now everyone else is sitting up and taking notice. For anyone who followed the release of S'coms spectacular financial results released a couple of days ago you would have noted how their trumpted their M-PESA product yet at the same time tried to assuage banks that they were not in competition with them.
Give me a break!
Now that I will be attending AGMs (which might probably be online ;) since the estimated shareholders number 750K) I would really put to task the board if they did not convert themselves into a bank.
Picture the economic landscape and make your own conclusion:
1. M-PESA is fabulously successful, notching up over 2M users in a short period of 12 months, with another potential 8M in line to become users.
2. The margins for M-PESA are fantatistically high, e.g. when you are charged KSh. 30 for sending KSh. 100; Safaricom's only direct cost is the cost of the SMS which they send to the recepient and to you (about KSh. 1 cost). Since they have partnered with dealers to undertake the actual cash handling they need not worry about branch overheads.
3. Safaricom's Average Revenue Per User is dropping as they approach saturation in urban areas and extend their network to rural areas, and they will be looking to increase revenue through other products.
4. The GK has promised that calls will be KSh. 2/minute this time next year, which means that Safaricom will need another cash cow.
5. In March Business Daily reported that Safaricom was trying to extend M-PESA into UK but were restricted by a number of conditions, one of which was the need to have a banking licence.
6. Safaricom has set very high standards for itself both financially and innovatively, and the only direction its new shareholders will allow them to go is up.
7. Kenya is severely underbanked (about 10-15% of the population banks) and there exists a huge market for easy to access banking services (my house help already asks me to deposit her wages into her M-PESA account)
8. Competition from Telkom and Econet (and the resurgent Celtel) this year will mean need to create more revenue from elsewhere.
I'm sure that if I thought hard enough I can come up with plenty of other reasons why becoming a bank is a natural progression for this company.
