We need your support again. Last time you helped us get much needed start-up funding, now we need your help to get our next phase of growth going.
About the voting process
Voting is only open for a week beginning Monday, December 8 at 9:00am Pacific Time (U.S.) through Friday, December 12 at 5:00pm Pacific Time, and the top 15 vote-getting projects will go in front of a panel of USAID-selected judges who will determine the three winners. You must vote for at least three projects, but no more than five.
How to vote:
* You must Register and Login to the NetSquared site to participate in the Vote (please check your junk mail folder if you do not see a registration email confirmation)
* Each registered user has one (1) ballot
* You must vote for at least three (3) Projects and no more than five (5)
* All votes are weighted equally (in other words, your first choice and fifth choice have equal value)
* You can only vote for each Project once, yes that includes your own
For more information about voting, visit USAID Vote: http://netsquared.org/usaid/vote
Then came Jim Clark with the polite but pointed rebuke suggesting that spending too much time on social media was part of the reason the company had come to this:maybe it is time for less Twittering, blogging, and sharing of musical preferences and more all nighters devoted to quantifiable revenue generating ideas and unique cost reduction measures.
Michael Hyatt’s in his own defence responded:What role, if any, has the constant Twittering by company execs over the last year played in the crisis? Seems to me that Twittering (including the time spent reading other Twits) poses a huge distraction to clear, uninterrupted thinking, strategic planning, and the timely implementation of goals.
You've writtenin the past how your old email management habits (checking & answering email throughout the day) robbed you from engaging in large blocks of time to work, think, and finish a task. To fix that, I believe you indicated you started
dealing with email just twice a day.It stands to reason that someone who feels the pull to Twitter about their day--throughout the day--might just be equally distracted, less efficient, and perhaps not as razor sharp as these tough times require.
Somehow I can't picture Michelangelo putting down his brush to dash off a Twitter: Just about finished working on Adam's outstretched fingers. God's hand is next.
First, let’s put this in perspective. On average it take me 30-45 seconds to write one tweet. For the sake of argument, let’s assume 45 seconds. I average 13 tweets a day. That’s 585 seconds (45 x 13) or less than 10 minutes. Total. Per day.
Second, my job as the CEO is, in part, to find the future. Publishing is rapidly going digital. Social networking via the Internet is rapidly replacing traditional marketing. I have a duty to all of my constituents, including my employees, to jump in with both feet and figure this out. Twitter is only a small part of a much larger attempt on my part to understand online media.
(And, I would add for good measure, last I read, no one was online surfing the net for Michelangelo's work either way back then. Different world and all that. Just saying.)
Hyatt also painstakingly explained why he blogs and twitters:And, he had a good number of other people come to his defence too.I am trying to run a major corporation in an industry where product formats and delivery methods are changing rapidly. I am running hard to keep up, and, as a result, I am multi-tasking throughout the day. When I need extended periods of concentration, I unplug and focus on the task at hand. It’s not that difficult.
Honestly, I think his twittering has actually helped foster better consumer relationships with Thomas Nelson as a whole. Because of following Michael's blog then twitter after he joined, it helps sense what's behind the company, rather than the almighty dollar.
Michael, By all means keep on twittering. You have made me aware of Thomas Nelson. Before I started reading your twitters, I never knew of the company. Because of you I have been looking before I buy any Christian material to see who the publisher is! You have really helped me in my personal and business life with your twitters and blogs.
I would say that more CEOs should be blogging and twittering, not less. In these extreme tumultuous times, you have to extend your reach outside of the normal "golf course and rotary club" circles that historically have been the stomping grounds of executives. These tools provide a level of insight to the person, and can make all the difference in whether you feel you can trust and commit to a company and their products.
Just as you did with your blog, you're putting Nelson ahead of the curve by
being on Twitter.
Now to the question of twittering, blogging, or any web 2.0 activity. These are the waves of the future I would much rather a CEO be in the mix of what is going on then being clueless and missing the boat.
Inside a Coast bus similar to the one that was hijacked by gunmen in harrowing incident on the Nairobi Mombasa Road. (Read the story HERE. Be warned. The graphic nature of this tale may be upsetting.)
